A Smarter Way to Snack—Born from One Dad’s Mission
Tiny Noms was born from one dad’s mission to make snack time simpler, healthier, and totally stress-free.
Our founder, Jared Lichtman, is a passionate entrepreneur and co-founder of Atlas Grey, a beloved baby clothing brand known for its quality and minimalistic, modern designs. With a deep-rooted passion for holistic nutrition, Jared has always prioritized clean, high-quality ingredients for his family—and especially for his two snack-loving kids.
As a vegan and label-reading pro, Jared found himself constantly bouncing between grocery stores and websites, hunting for snacks that were actually nourishing, allergy-friendly, and, of course, tasty enough to pass the kid test. It was a full-time job just to stock the pantry.
So, he built the solution he couldn’t find:
A one-stop shop for snacks you can trust.
Tiny Noms started as a curated marketplace for better-for-you snacks—every product vetted for ingredient integrity, no artificial anything. Then it evolved into something even more powerful:
- Smart allergen filtering with real-time pop-up warnings
- Personalized family profiles
- School-approved snack filters
- Subscribe & Save options for time-starved parents
Sharing this mission with other families is both an honor and a privilege. Tiny Noms is more than just a snack marketplace—it’s a movement toward better food for the next generation.
Because snack time should be simple.
And healthy should never be hard.
Tiny Noms Does It Differently.
Why Parents Choose Tiny Noms Over Everyone Else
